The Problem
"We need to create stand out with a slick and cool solution" was the brief from Brian Hopkins-Parkinson, Huel’s Head of Sales.
In a busy, transient environments such as Heathrow and London Waterloo station, Huel needed a vending solution that would not only make an impact but also uphold the companies design standards too.
The bold, modern styling of the Huel brand has been fundamental to its success and loyal following so it was imperative with their first foray into the world of vending that the design and customer experience was up to scratch. With the operational challenges that come with supplying services in airports, reliability was also crucial, ensuring both the machine uptime and relationship management with the onsite Heathrow team was maintained to the highest standard.
