The problem
“There was a real lack of quality vending solutions in the market” says Malcolm Armstrong, Virgin Active’s Operations Director.
“The majority of providers were all using traditional vending machines with poor products that just didn’t fit our requirements”.
The gym market is notoriously competitive and one of the core reasons Virgin Active have maintained their market-leading position is through their service excellence. A quality member experience throughout is key and providing access to healthy, functional, performance focussed products in a premium way was a fundamental part of Virgin Active’s mandate.